PR articles try to bring interesting and engaging information about things that attract people and who enjoy them. This is an effective form of publicity. The potential of the articles must be best exploited. They can bring new potential customers or readers to the web.
That it is an advertisement, it is necessary to conceal it, just so the PR articles will be really successful. Hardly anyone cares about the obvious ad, and people ignore it. In the text there are trackbacks to your site, which directly to you will bring new visitors. This happens only when the text of the articles is interesting and forces them to search for information further.
By making Pr articles successful, there will be a rise in awareness of your brand on the Internet. The planned advertising and banners, which are everywhere in the clouds, are no longer dazzed by anyone. It is important to engage in the text and ideas in it.